Times Square Guide

Where and What is Time Square?

Times Square stretches from 42nd Street to 47th Street, between 7th Ave and Broadway.

Visiting Times Square is an experience in itself. It’s busy, full of people and lights, and overwhelming to take in. Every year about 64 million tourists visit the USA, and Times Square is the most visited place in the USA. Of the 64 million visitors to the USA, almost 50 million make a stop in Time Square.

 

Orient Yourself

When you stand in Times Square and face the big Coca-Cola sign, you are facing north, towards Central Park and Harlem (you can’t see it from here because it’s behind the buildings.)

To the left (west) of this vantage point is the Hell’s Kitchen neighborhood, which is known for its great restaurants.

To the right (east) is Rockefeller Center, Grand Central Terminal and Station, and the United Nations.

To the south are the Empire State Building, Bryant Park, and the New York Public Library.

 

Why is it called Times Square?

Times Square is known as the “Avenue or Street of Life”.

It got its name in 1904, when the New York Times moved its headquarters to the square.

The first New Year’s Eve ball drop ceremony was held that same year, laying the groundwork for decades of celebration and tradition.

The live performance industry first flocked to Times Square in the early 1900s. Vaudeville shows thrived, celebrities regularly starred in theatre productions, and successful film theatre’s quickly followed. But as the economy shifted in the ‘60’s and ‘70s, Times Square’s main industry switched to adult shows, shops, and films. For many years, the area was considered dangerous and unapproachable.

Why All The Lights?

As Times Square evolved, a law was introduced in 1980 requiring all buildings in Times Square to illuminate a minimum of 18% of the structure’s surface. In total, there are about 230 illuminated signs.

 

How Much Does It Cost To Advertise?

Many companies pay six figures per month to advertise in Times Square. Depending on the size and specific location, a Times Square billboard can cost between $300,000 and $400,000 a month. Digital signs in Times Square have been known to have rates as high as $40,000 per day during peak times of year.

Those rates aren’t as prohibitive as you might think – advertisers are regularly lining up to get their brands on display in Times Square. Beyond the millions of tourists who walk through Times Square each year, billboards in the area are also captured in thousands of tourists’ pictures that are then shared on social media and seen by even more people. It’s an advertiser’s dream come true.

 

What To See In Times Square And Midtown

  • Broadway Theatre’s, as well as Shubert Alley and Theater Row (check out the TKTS booth, also in Times Square, for discounted tickets)
  • Duffy Square’s Bright Red Steps
  • The Times Square Museum and Visitor Center
  • The Ride Bus Tour
  • Bryant Park
  • The New York Public Library
  • Grand Central Station
  • The Chrysler Building
  • Radio City Music Hall
  • The Waldorf-Astoria Hotel
  • St. Patrick’s Cathedral
  • The Empire State Building
  • ABC Studios
  • The Museum of Modern Art
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Where and What is Time Square?

Times Square stretches from 42nd Street to 47th Street, between 7th Ave and Broadway.

Visiting Times Square is an experience in itself. It’s busy, full of people and lights, and overwhelming to take in. Every year about 64 million tourists visit the USA, and Times Square is the most visited place in the USA. Of the 64 million visitors to the USA, almost 50 million make a stop in Time Square.

 

Orient Yourself

When you stand in Times Square and face the big Coca-Cola sign, you are facing north, towards Central Park and Harlem (you can’t see it from here because it’s behind the buildings.)

To the left (west) of this vantage point is the Hell’s Kitchen neighborhood, which is known for its great restaurants.

To the right (east) is Rockefeller Center, Grand Central Terminal and Station, and the United Nations.

To the south are the Empire State Building, Bryant Park, and the New York Public Library.

 

Why is it called Times Square?

Times Square is known as the “Avenue or Street of Life”.

It got its name in 1904, when the New York Times moved its headquarters to the square.

The first New Year’s Eve ball drop ceremony was held that same year, laying the groundwork for decades of celebration and tradition.

The live performance industry first flocked to Times Square in the early 1900s. Vaudeville shows thrived, celebrities regularly starred in theatre productions, and successful film theatre’s quickly followed. But as the economy shifted in the ‘60’s and ‘70s, Times Square’s main industry switched to adult shows, shops, and films. For many years, the area was considered dangerous and unapproachable.

Why All The Lights?

As Times Square evolved, a law was introduced in 1980 requiring all buildings in Times Square to illuminate a minimum of 18% of the structure’s surface. In total, there are about 230 illuminated signs.

 

How Much Does It Cost To Advertise?

Many companies pay six figures per month to advertise in Times Square. Depending on the size and specific location, a Times Square billboard can cost between $300,000 and $400,000 a month. Digital signs in Times Square have been known to have rates as high as $40,000 per day during peak times of year.

Those rates aren’t as prohibitive as you might think – advertisers are regularly lining up to get their brands on display in Times Square. Beyond the millions of tourists who walk through Times Square each year, billboards in the area are also captured in thousands of tourists’ pictures that are then shared on social media and seen by even more people. It’s an advertiser’s dream come true.

 

What To See In Times Square And Midtown

  • Broadway Theatre’s, as well as Shubert Alley and Theater Row (check out the TKTS booth, also in Times Square, for discounted tickets)
  • Duffy Square’s Bright Red Steps
  • The Times Square Museum and Visitor Center
  • The Ride Bus Tour
  • Bryant Park
  • The New York Public Library
  • Grand Central Station
  • The Chrysler Building
  • Radio City Music Hall
  • The Waldorf-Astoria Hotel
  • St. Patrick’s Cathedral
  • The Empire State Building
  • ABC Studios
  • The Museum of Modern Art

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